Tag Archives: Energy War Room

WAR ROOM ENGAGE! Kenney hires former UCP candidate Tom Olsen to run the Canadian Energy Centre

The Alberta government’s much talked about energy war room now has its General. Energy Minister Sonya Savage announced yesterday that Tom Olsen has been hired as the managing director of the newly incorporated Canadian Energy Centre. The $30-million publicly funded private corporation is part of the UCP’s “fight back strategy” to counter claims made by critics of the oil and gas industry that Premier Jason Kenney said will target politicians, media and other opinion leaders, and could include satellite offices overseas.

Joe Ceci Calgary NDP

Joe Ceci

Olsen was most recently the United Conservative Party candidate in the downtown Calgary-Buffalo riding in the 2019 provincial election, where he finished 9 per cent short of unseating former New Democratic Party finance minister Joe Ceci. But despite his recent electoral loss, Olsen has been a fixture of Conservative politics in Alberta for more than a decade.

After years as a columnist and reporter for the large daily newspapers in Calgary and Edmonton, Olsen jumped into politics when he was hired as Premier Ed Stelmach’s spokesperson in 2007. (Olsen’s brother, Gordon Olsen, worked in senior roles in the Premier’s Office while Ralph Klein occupied the office).

While some Albertans will remember Olsen for his role in the Northumberland beach photos fiasco, he also oversaw the launch of the first version of the war room.

In 2008, the Alberta government launched a website called “For the Record” that was dedicated to correcting what the government determined was incomplete or incorrect information in the media. “It’s not a forum to argue philosophy and spin. . . it’s not debating the rightness or wrongness of a particular issue. It’s about factual information,”Olsen told the Calgary Herald in December 2008. “I don’t see it as government policing journalists.”

The Alberta Government’s short-lived “For the Record” webpage.

It was the government policing journalists, and it did not last very long. The government website posted six corrections to news stories from various media outlets between November 2008 and December 2010. The website briefly became a source of controversy when Olsen insisted the Globe & Mail be referred to as the Toronto Globe & Mail. The website was later edited to drop Toronto from the newspaper’s name.

Following a wholesale purge of Stelmach’s senior communications staff, Olsen was whisked off to Vancouver to handle the Alberta government’s public relations during the 2010 Winter Olympics, which included the renting of the luxury Rocky Mountaineer train and the distribution of free iPads to journalists and VIPs.

Sonya Savage

Olsen later worked as a lobbyist for groups including the Calgary Residential Rental Association, Greyhound and the national group representing Pay Day Loan companies. He found himself back in the Progressive Conservative Party fold when he became Vice-President of Communications during Jim Prentice‘s brief time as party leader.

Savage, a former pipeline lobbyist and now a member of the war room board of directors along with Justice Minister Doug Schweitzer and Environment and Parks Minister Jason Nixon, said this week that the war room will include a rapid response centre, an energy literacy unit and a data research unit. Former Postmedia columnist Claudia Cattaneo was hired in August 2019 by the government to write the Energy War Room Strategic plan.

Earlier this year, Postmedia hired Kenney’s former chief of staff, Nick Koolsbergen, to lobby the UCP government on ways the Toronto-headquartered newspaper company could be involved with the war room. 

In an interview with the Postmedia-owned Financial Post, Postmedia President and CEO Andrew MacLeod said that the lobby effort was part the company’s effort to find new revenue streams and that it had no relationship to editorial decision-making (meanwhile, the front cover of the Postmedia-owned National Post today featured a paid political advertisement attacking Prime Minister Justin Trudeau).

Andrew MacLeod Postmedia CEO President

Andrew MacLeod

The Canadian Association of Petroleum Producers, a lobby group that represents many of Canada’s oil and gas companies, is also registered to lobby Alberta MLAs, the Minister of Energy and the Premier’s Office to share and advise on best practices for the war room to counter misinformation. 

Postmedia’s past relationship with CAPP is no secret, but these group’s business relationships with the war room could be.

As CBC’s Michelle Bellefontaine reported today, as a private corporation the Canadian Energy Centre will be exempt from freedom of information requests, meaning that Albertans might not ever know how much of the $30 million is paid to Postmedia, CAPP or whichever UCP-connected PR firms are hired to work for the publicly-funded private war room.

Regardless of which PR companies or Toronto-based newspaper company gets hired, Olsen will have his job cut out for him. The first order of business for the new Canadian Energy Centre might be playing defence for the Alberta government’s $2.5 million public inquiry into anti-oil campaigns – an effort that has been criticized as a witch-hunt by groups like EcoJustice and the venerable Amnesty International.

While it may be easy for Kenney to dismiss NGOs and suggest that the 4,000 Albertans participating in the climate strike protest outside the Legislature were communist sympathizers, Olsen’s war room will have a harder time dismissing its greatest opponent – the free market.

Many major international oil and gas corporations have withdrawn their investments in Canada’s oilsands over the past five years, and the UCP’s decision to scale back the Alberta government’s climate change commitments certainly will not help how our province is perceived internationally.

Conservatives howled loudly this week as a major Norwegian pension fund withdrew investments in four Alberta-based oilsands companies. The move was described by UCP supporters online as hypocritical, as Norway continues to make investments in its own off-shore oil and gas platforms. The move may have been hypocritical, but those are the types of decisions that countries like Norway can make when they have $1.1 trillion saved in the bank (something for Albertans to think about when they consider how much past governments have squandered our wealth).

Olsen’s biggest challenge might be to prove that the war room is more than a $30-million public relations subsidy to Alberta’s oil and gas companies.

Public attitudes toward fossil fuels and climate change are shifting dramatically, and Alberta risks becoming increasingly isolated on energy and climate issues on the national and international stage. Judging from the Alberta government’s numerous high-profile efforts over the past two decades to correct what it saw as misinformation about the oilsands and fight environmental advocates outside the province, the war room might be an example of the UCP preparing to fight the last war.


A short history of Alberta government  advertising campaigns and initiatives aimed at critics of oil and gas companies (I am sure I have missed a few):

2002: the Alberta government announced and later scrapped plans for an anti-Kyoto Accord advertising campaign in Ontario after focus group testing proved the messaging was unpopular among Torontonians.

2008: the Alberta government launched a public relations campaign targeting critics of the oilsands outside of Alberta, which included a 20-page glossy brochure entitled Alberta’s Oil Sands: Balance. Opportunity. This campaign included a North America and European speaking tour by the Premier.

2010: the Alberta government rolled out a slick $25-million “Tell It Like It Is” oilsands promotional campaign that included advertisements in London’s Piccadilly Circus and New York City’s Times Square. The multimedia blitz includes CDs and DVDs about “Alberta’s Clean Energy Future” and “A conversation on oilsands and the environment” – which features commentary from provincial experts.

2012: the Alberta government announced it was spending $77,000 on a pro-Keystone XL Pipeline advertising campaign during the Premier’s visit to Washington DC and hired lobbyists to directly lobby US officials.

2012: the federal Conservative government assigned Canadian diplomats to lobby Fortune 500 companies in the U.S. in order to counter campaigns launched by an environmental advocacy groups targeting the oilsands.

2013: the federal Conservative government launched a advertising campaign directed at American politicians ahead of Prime Minister Stephen Harper’s trip to the United States. The ad campaign described Canada as a “world environmental leader” on oil and gas development.

2018: the Alberta government spent more than $23 million promoting its KeepCanadaWorking advertising campaign in support of the expansion of the Trans Mountain PIpeline from Alberta to British Columbia.

Inquiry into foreign-funded un-Albertan activities launches new website, snitch-line

An artist depiction of what an agent of a foreign-funded anti-Alberta energy campaign might look like.

An artist depiction of what an agent of a foreign-funded anti-Alberta energy campaign might look like.

Do you suspect the teenager next-door of flirting with Greenpeace?

Did the granny down the lane suggest the government focus on health care and education rather than oil pipelines?

Has someone on your block started riding their bike to work instead of using their gas-powered car?

Did you overhear someone at the local Starbucks talk about the need to take action against climate change?

Has your neighbour failed to attach an “I love Canadian oil and gas” sticker to the bumper of their truck?

These people could be agents of a dangerous foreign-funded campaign to land-lock Alberta’s oil and gas.

Be sober, be vigilant, and report them to the public inquiry into anti-Alberta energy campaigns at submissions@albertainquiry.ca.


Note: This post is satire, but the public inquiry into anti-Alberta energy campaigns is not. Along with the United Conservative Party’s mythical War Room and the proclamation of a law to “turn off the taps” to British Columbia, this public inquiry is an attempt to stir up regional political grievances and use the threat of foreign-funded boogeymen to scare critics of Alberta’s oil and gas industry into silence. The public inquiry will also be exempt from the transparency provisions of the Freedom of Information and Protection of Privacy Act.

Postmedia gives Albertans one more reason to drink on this May Long

Alberta Premier Jason Kenney and Environment and Parks Minister Jason Nixon announced through press release and a video on YouTube that the “war on fun” being waged by the “nanny state” was coming to an end as the government relaxes alcohol restrictions at festivals and in parks, including lifting the annual ban on liquor in provincial campgrounds over the May long weekend.

Kenney referenced prohibition-era laws in the video, but the May long weekend ban at some provincial campgrounds was only first imposed in 2004, when Ralph Klein was premier of Alberta. Klein had supposedly sworn-off alcohol by that point in his political career but he could hardly be described as a prohibitionist.

We are confident that this proactive approach will aid in making some of Alberta’s most popular provincial parks safer and more enjoyable places for families to camp on long weekends,” said then-Minister of Community Development Gene Zwozdesky in the press release announcing the temporary liquor ban.

The 2004 government press release reinforced the reason for the ban: “During the 2003 May long weekend, there were a total of 239 recorded liquor-related enforcement action occurrences in Alberta’s 68 provincial parks, including written warnings, charges, arrests and evictions.”

Campers in parks across Alberta will find out quickly whether this or future May long weekends result in a return to the alcohol-fuel chaos that led to the ban in the first place. 

Giving Albertans another reason to drink this weekend is Postmedia Network Inc.

The company that owns the Calgary Sun, Calgary Herald, Edmonton Sun and Edmonton Journal and dozens of other daily and local newspapers in Alberta and across Canada has hired a lobbyist to “to discuss ways Postmedia could be involved in the government’s energy war room.”

The registered lobbyist hired by Postmedia is Wellington Advocacy CEO Nick Koolsbergen, who served as United Conservative caucus chief of staff and the party’s campaign director in the April 2019 election. Koolsbergen announced on Twitter days after the election that was leaving the UCP to “to spend some time in the private sector.” He soon after announced he was starting a new lobbyist company with former federal Conservative staffer Rachel Curran.

During the election campaign, Kenney pledged to fund a $30-million “war room” to respond to critics of the oil and gas industry, including environmental groups and Bill Nye (the Science Guy). The energy war room is essentially a $30-million public relations subsidy for some of the wealthiest corporations operating in Canada’s oil and gas sector.

Energy Minister Sonya Savage is reported to have said more information about the war room will be released soon. Criticism of the new UCP government is expected to increase as Nixon moves to repeal the entire Climate Leadership Plan implemented by the previous New Democratic Party government led by Rachel Notley.

It would appear that Postmedia is fishing for a cut of the war room advertising money, likely for its “Content Works” division, which creates advertisements in the style of an editorial or news article. Literal fake news funded by taxpayers. The whole thing stinks.

Postmedia’s conservative editorial bias is well-known. Despite attempts by some local editors-in-chief to maintain local autonomy, the Toronto-based company has in required its newspapers to publish prescribed election endorsements of Conservative parties across the country.

This is not the first time Canada’s largest media company has become involved with oil and gas industry advocacy. In 2014, it was revealed that the Canadian Association of Petroleum Producers made a pitch to Postmedia Network’s board of directors to create an “Energy Channel Sponsorship” for Postmedia newspapers to “amplify” CAPP’s “energy mandate.”

Some of the largest energy companies have been accused of spending $1 billion to undermine efforts to combat climate change over the past decade.

And as Postmedia is positioning itself for a role in the war room, its CEO Paul Godfrey is one of the key players agitating for funding from a new $595 million federal government media fund.

So this weekend as you relax in your lawn chair in one of Alberta’s beautiful provincial parks, forget about toasting a monarch who has been dead for 118-years, as Kenney and Nixon did in their video. Instead, raise a responsible drink or two for efforts to combat climate change, the freedom of the press, and for those poor reporters working for Postmedia who are just trying to do good journalism despite the best attempts of their bosses in Toronto.