Five CEOs hold a press conference in a penthouse boardroom

It was a case of political friendly fire.

With only days left before Election Day, the anti-NDP fear campaign was in full-gear but this shot might have been the final nail in the coffin for Alberta’s 44-year old Progressive Conservative Party government.

On May 1, 2015, five prominent Edmonton business leaders and PC Party donors, including then-University of Alberta Board of Governors Chairman Doug Goss, held a press conference in the penthouse boardroom of a downtown office building to warn Albertans against rejecting the Progressive Conservatives in the May 5 election.

The press conference was held the morning after PC leader Jim Prentice spoke to 1,500 guests at a $5,000 per table fundraising dinner at the Shaw Conference Centre. Even as the international price of oil had already started a sharp decline, he warned the dinner guests that a New Democratic Party government would be a blow for the corporations in Alberta.

The businessmen sat united in their opposition to NDP leader Rachel Notley‘s promise to raise taxes on corporations from 10 percent to 12 percent. Before the election was called, the PCs had proposed increases to personal income taxes and the introduction of a health care levy, but refused to touch corporate taxes. [note: Albertans overall still pay the lowest taxes in Canada, even after the NDP implemented increases following their election win].

A public letter released by the businessmen and their prepared statements at the press conference were fairly reasonable from a conservative business perspective, but the moment the men began answering questions from the media the event went off the rails.

One of the men questioned why he was being asked to pay more. “I have someone telling me that I need to pay more tax. Why is it me? Why the corporation?

Another claimed that corporate donations to children’s hospitals and charities would halt if the corporate tax rate was increased.

While I am sure this group of philanthropists and community leaders sincerely believed they were helping their friend, Mr. Prentice, these were very rich statements coming from a group of men who were sitting around a boardroom table that might have been worth as much as my house.

Sometimes your best friends can be your worst enemies. In this case, these PC donors (and soon after, the Postmedia-owned newspapers in Alberta) inflicted a considerable amount of damage on the PC Party campaign during the final week of the election. It was an incredibly tone deaf message to send to an electorate tired of years of Progressive Conservative mismanagement, infighting and scandals.

The penthouse press conference solidified the narrative that as the economy was slowing the PCs were putting the needs of the wealthy and their corporations before the needs of ordinary Albertans. It appeared as though the conservatives had forgotten how to be populists.


This post is the third in a series remembering some key moments from Alberta’s historic 2015 election. May 5, 2016 marks one year since that election. Read the first and second instalments. 

2 thoughts on “Five CEOs hold a press conference in a penthouse boardroom

  1. Chris in Edmonton.

    Thank you for the flashback David. This was an excellent account of an infamous episode. Now that the big, bad wolf has been slayed, I’m supporting the Green Party of Alberta and encourage others to do the same.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *