The UCP government launched a series of advertisements shortly after the ATA announced its plans to strike. The ads promote what the government describes as “agood plan” and are short, easy to understand, and are framed as a policy proposal rather than a bargaining position.
Where the paid advertising ends and the spokespeople start talking is when the government’s messaging starts going off the rails.
The government’s messaging was derailed last week when senior UCP staffer Bruce McAllister publicly berated a high school student for asking a question about the teachers’ strike and private school funding during the Alberta Next panel town hall in Calgary. McAllister, a former news anchor-turned-Wildrose Party MLA who now runs the Premier’s Office in Calgary, told the young man that his parents should spank him before he cut off his microphone.
The campaign features a video of Albertans reacting to some of Kenney’s more outlandish statements and views on social issues.
That the NDP is focused on the Kenney is no surprise. The UCP behemoth has a significant lead over the NDP in the polls, in fundraising, and party membership, but Kenney’s popularity is much lower that his party’s and his past as a social conservative activist against issues like women’s reproductive rights and gay rights, are issues that will mobilize the NDP’s base of support.
As party leader, Mason was a warhorse of opposition politics in Alberta, so it is not surprising that the NDP decided to employ the retiring MLA for Edmonton-Highlands-Norwood to launch this part of the campaign. This also allows the party to distance the negative side of its campaign from its leader, Rachel Notley, and its incumbent MLA who are running for re-election.
Ask any Alberta voter on the street if the like negative advertising in elections and the response will be unanimously negative. But that political parties of all persuasions consistently use them speaks to their effectiveness. Also, we kind of expect parties to act this way now.
The negative focus on Kenney and his unpopular views on social issues is a central part of the NDP’s campaign, but it is overshadowing the positive message the NDP is trying to promote – that Notley and her party are the best choice for Alberta families.
Whether a strong focus on Kenney’s more controversial views will be enough to turn around the NDP’s electoral fortunes – and ‘enough’ could be a relative term at this point – remains unclear.
Kenney pledges MLA recall, MLA free votes and floor-crossing ban
Jason Kenney
UCP leader Jason Kenney announced his party would introduce reforms to Alberta’s elections laws, including MLA recall, free votes, a fixed-election day, and banning floor crossing in the Legislature, mirroring many of the promises made in the Wildrose Party‘s 2015 election platform.
MLA recall is a perennial issue that opposition MLAs, most recently Wildrose MLAs, have frequently called for over the past 25 years. At least 7 attempts have been made by opposition MLAs to introduce MLA recall legislation through private members’ bills since 1993, all of which have failed.
Leela Aheer
UCP MLA Leela Aheer, then a member of the Wildrose Caucus, introduced a private members’ bill in December 2015 calling for an MLA recall process that would have allowed 20 percent of voters overturn the results of a free and fair democratic election. The bill died on the order paper.
When Alberta briefly had MLA recall laws, from 1936 to 1937, signatures were required from 66.6 percent of voters to trigger a by-election. The law was repealed by the Social Credit government after a group of disgruntled Albertans was thought to have collected enough signatures to recall Premier William Aberhart in his Okotoks-High River district.
