As hundreds of party members meet at their annual general meeting in Calgary this weekend, political observers may have noticed a quiet marketing shift that has seen the Wildrose Alliance drop the word “Alliance” from their logo on their website and url in their press releases (using wildrose.ca instead).
It also puts behind them a bizarre period of their party’s history when a splinter group led by Rob James and Link Byfield left the Paul Hinman led Alberta Alliance to form the Wildrose Party. The two parties merged once again in the months before the 2008 provincial election under the banner of the Wildrose Alliance.
It is an interesting visual shift as that party now led by Danielle Smith prepares for an election, which is expected to be held soon after the Progressive Conservatives choose a new leader in September 2011.
Former Edmonton-Strathcona Conservative candidate Ryan Hastman is joining the Wildrose political staff in an election readiness role. Popular talk radio host Mike Blanchard is seeking the Wildrose nomination in Calgary-Buffalo. Mr. Blanchard had sought the nomination in Calgary-Mackay-Nose Hill but was defeated by Roy Alexander.