Last week the Progressive Conservative Party sent out an email to their members telling them about a video interview with Premier Ed Stelmach which they were planning to post on YouTube. The video would feature the Premier talking about his plans for the healthcare system and was expected to be posted on Friday, December 17. It was delayed due to “technical difficulties.” Six days later and no YouTube video in sight, PC Party Executive Director Pat Godkin sent out this email to her party’s members:
———- Forwarded message ———-
From: Pat Godkin
Date: Thu, Dec 23, 2010 at 3:05 PM
Subject: PC E-Talk Dec 16th Edition
I would like to apologize for the premature message that we released about the Premier’s video. The product was not up to the technical quality we desire to showcase our Leader. Regretfully, we are not able to schedule a reshoot before year end.
If you have questions please do not hesitate to contact me.
Very best wishes for a safe and happy holiday season.
There are many reasons why the PC Party would have had difficulties, technical or otherwise in producing this video, but on the eve of 2011 should we expect a political party with a multi-million dollar campaign warchest to face this much of a challenge when producing a YouTube quality video?