Earlier this week I joined Calgary blogger DJ Kelly on CBC Radio’s alberta@noon province-wide call-in show to talk about social media and the upcoming municipal elections. Over the course of the show we had a good discussion about how the Internet is changing how voters seek information about candidates and how social media tools are increasing the ability of candidates to communicate and engage with voters. As I have previously written, while social media tools are too important for a serious candidate to ignore, they do not replace the kind of human contact that is achieved through traditional campaigning, such as door-knocking.
DJ’s most recent blog post used Facebook followings to gauge the support for candidates in Calgary’s competitive Mayoral election. It might not be scientific but the analysis is curiously similar to a recently released poll. The race for Mayor of Edmonton has so far been a lot less exciting than the crowded field of 17 candidates in Calgary. On the Facebook front, Mayor Stephen Mandel is absent. Challengers Daryl Bonar‘s Facebook Page has 483 followers and Dan Dromarsky‘s page has attracted 349 (with a lofty goal of 75,000).
Looking at City Council races, Councillor Amarjeet Sohi appears to be leading the pack with 503 members in his Facebook group. Following Councillor Sohi’s lead are Ward 11 candidate Vishal Luthra‘s group with 503 members, Ward 7 candidate Brendan Van Alstine‘s group with 291 members, and Ward 11’s Kerry Diotte with 229 members.
Online and on the streets, the Public School Trustee elections are looking like they might be some of October’s most competitive races. The two leaders on the Facebook campaign appear to be Ward F candidate Michael Janz with 717 fans and Ward G candidate Sarah Hoffman‘s group with 769 members. If previous elections are an indicator, these numbers could signal an incredible jump in interest in the School Board elections. Links to more School Board candidates websites and Facebook Pages can be found on the ARTES website.
As the October 18 election day approaches, I will be following and writing more about how candidates are using social media in their campaigns.
This post was cross-posted at EdmontonPolitics.com.