1,083 backers have stepped up to donate $70.073 in support the Pride Tape kickstarter campaign since it was started in December 2015. Launched by the Institute for Sexual Minority Studies and Services at the University of Alberta and supported by Calder Bateman Communications, Pride Tape is a campaign aimed at helping increase inclusivity for LGBTQ youth in hockey.
“Now more than ever, people should be free to love whoever they choose. Yet most LGBTQ youth still don’t feel welcome playing team sports. These kids don’t have many professionals to look up to—and for young hockey players, there are no “out” role models at all. So how can the hockey world show their support with pride? With a simple roll of tape.
Pride Tape is a badge of support from the teammates, coaches, parents and pros to young LGBTQ players. It shows every player that they belong on the ice. That we’re all on the same team. And we need your help to make it a reality.
When Pride Tape is up and running, proceeds will support LGBTQ youth outreach initiatives, such as You Can Play and the Institute for Sexual Minority Studies and Services. That means every roll of tape will make an impact on and off the ice.”
The campaign has gained the support of Andrew Ference and the Edmonton Oilers, Calgary Flames President of Hockey Operations Brian Burke, Los Angeles Kings Goalie Coach Bill Ranford and Edmonton Mayor Don Iveson, among many others.
In British Columbia, Vancouver MLA Spencer Chandra Herbert has written to the Vancouver Canucks encouraging the team to embrace the Pride Tape campaign.
The Pride Tape kickstarter is running until Feb. 3 at 11:59 p.m., so don’t miss your opportunity to support the campaign.
