Members of Alberta’s eternally optimistic political party, the Alberta Party, met in Calgary for their annual general meeting this past weekend.
At the meeting, members debated and decided to remain a political party. After the party’s less than stellar debut in the May 2012 provincial election, the party’s only ever MLA, Dave Taylor, penned a blog post suggesting the party fold or become a think-tank. In the spring election, with 38 candidates province-wide, the party earned 1.3% of the vote.
Having elected no MLAs in the last election and being leaderless since the resignation of Glenn Taylor this summer, the Alberta Party could have easily folded and moved on into the sunset.
On May 25, 2012, in response to Dave Taylor’s comments, I wrote:
The focus on the “Big Listen” process gave that party an opportunity to demonstrate what it was doing differently than the other parties, but it did not successfully articulate to the general public why this made them an alternative to the long-governing Tories. By simply defining itself as a moderate party, the Alberta Party deprived itself of any natural electoral base and positioned itself in an already highly competitive area on the political spectrum. Their message became even more difficult to articulate once the media narrative dominated by the Progressive Conservatives and Wildrose Party was solidified.
This year was a bad time for moderate or progressive opposition parties in Alberta. With the Tories selecting a moderate leader in Alison Redford, many traditional Liberal voters and potential Alberta Party voters flocked to or remained with the PC Party.
More than a few people have suggested that the Alberta Party merge with the Liberal Party, which dropped from eight to five MLAs in the spring election. With provincial New Democrats celebrating their 50th anniversary at their convention in Edmonton this weekend and reaffirmed its opposition to merging with other opposition parties, most mainstream political pundits did not pay much attention to the Alberta Party meeting, but attendees Tweeted that Liberal Party leader Raj Sherman and Calgary-Buffalo MLA Kent Hehr popped in to say “hi,” as did Evergreen Party leader Larry Ashmore.
If I were the leader of a political party which has failed to form government for more than 80 years, I would be eyeing the Alberta Party’s biggest asset, its name. In a land where the Liberal brand is dirt, most diehard Liberals would still likely oppose any merger that included a name-change.
The Alberta Party faces an incredible challenge if it seriously wants to build a functional political organization before the next election, and just having a great name will not be enough.