Danielle Smith‘s Wildrose Party has launched a series of negative television ads against soon-to-be Premier Alison Redford, who will be sworn-in as Premier tomorrow in Edmonton. The television ads bear an eerie resemblance to the negative ads used by Nancy MacBeth‘s Alberta Liberals in the 2001 election and the “No Plan” ads aired by the ‘Albertans for Change‘ coalition in the 2008 election.
The Wildrosers early attack ads are a page out of the federal Conservative Party election campaign textbook, which should not come as a surprise considering that Ms. Smith has surrounded herself with federal Tory activists, including Vitor Marciano, William McBeath, Ryan Hastman, and Steven Dollansky.
The most obvious differences between Ms. Redford and successful targets of federal Conservative smear campaigns are that:
1) she is not a Liberal, she is a Conservative
2) the PCs have a massive majority government in the Assembly and are still the best-organized and most well-funded political organization in the province, and
3) I believe that Albertans have generally been impressed with what they have seen of her so far.
Is it too early for the opposition parties to be lobbing grenades at the yet to be sworn-in Premier Redford? Ms. Redford was selected as leader at around 1:30am on October 2 and at 4:45pm, Wildrose attack dog Rob Anderson had already sent out a media release criticizing her. Always a gentleman, Mr. Anderson later tweeted that he would take a break from attacking Ms. Redford on Wednesday so that she could attend her mother’s funeral. How compassionate of Mr. Anderson.
With the next general election expected within six months, the Wildrosers have decided to strike a negative tone, starting with attack ads and releasing a list of forty mistakes they say that the PCs have made during their forty years in government. The PCs have made many mistakes, but Albertans will reject the negative tone of the Wildrosers just as they have rejected the negative tone of the other opposition parties year after year. It is not enough to just remind Albertans that the Tories have become a monument to institutional mediocrity after forty years in government. Albertans know that because they voted for the PCs. Opposition parties need to take an extra step to give Albertans compelling and positive reasons to support them at the polls, something the Wildrosers have failed to do.
Not to be outdone by the Wildrose attacks against Ms. Redford, the NDP joined the fray. On Monday morning, NDP leader Brian Mason attacked Ms. Redford for delaying the fall sitting of the legislature, which was scheduled to begin on October 25, and the appointment of Alberta Health Services chairman Ken Hughes to her transition team. While both criticisms were valid, they were never meant to be “constructive” as Mr. Mason claimed on his blog the next day.
Unlike the opposition parties, who rely heavily on the daily Question Period to get their media hits during the legislative session, I believe that it was perfectly reasonable for Ms. Redford to want more than 15 days to prepare a legitimate legislative agenda. Regardless of what I may believe, Ms. Redford took the opposition advice, and to Mr. Mason’s surprise, announced that there will be a fall sitting.
Meanwhile, Ontario conservative blogger Stephen Taylor spun the Wildrose talking points this week claiming that Ms. Redford is the product of a labour union conspiracy, because of the support she received from front-line education and health care workers during the campaign. Maybe the view from Ottawa is blurred, but Mr. Taylor’s argument is silly when you take into account that most of these front-line workers probably regularly vote for the PC Party anyway.
Edmonton Journal columnist Graham Thomson pointed out early this week that Ms. Redford’s ‘honeymoon,’ a period that is traditionally given to new political leaders to allow them to settle into their new job, has been cut short by the opposition attacks. I predict these early aggressive tactics will only backfire on the opposition.
Every Albertan knows what is is like to start a new job and how bad it feels to get criticized before you even have a chance to started. No one likes the jerk who criticizes them before they have a chance to get familiar with the job. Hardline supporters of the opposition parties will rise to support their leaders attacks, but as the Wildrosers ads say, Albertans support integrity and democracy, but they also support fairness and don’t like jerks.
